The flagship nine-month diploma — every channel, twelve portfolio projects, a 15-day Instagram growth sprint on a real account, and a full month of live agency internship working in pods on real client accounts.
techcadd’s flagship 9-month AI-Powered Digital Marketing Master Diploma: 410+ contact hours, 33 certification exams (29 free), 12 portfolio projects, a 15-day Instagram growth sprint on a real account and a full month of live agency internship. SEO, AEO/GEO, Google Ads, Meta Ads, e-commerce, CRO, GA4, AI agents and agency building.
Key Highlights
techcadd’s flagship 9-month AI-Powered Digital Marketing Master Diploma: 410+ contact hours, 33 certification exams (29 free), 12 portfolio projects, a 15-day Instagram growth sprint on a real account and a full month of live agency internship. SEO, AEO/GEO, Google Ads, Meta Ads, e-commerce, CRO, GA4, AI agents and agency building. This is the deepest programme techcadd runs. It is built for students who want real depth in every channel rather than a quick overview, and it finishes with three institute certificates — Course Completion, Project Completion, and a separately assessed Industry Internship Certificate covering the live month. Months one and two build the foundation and the production line: funnel architecture, the customer journey, buyer personas, channel-mix planning and the metrics language; then brand strategy, positioning and market research, producing a brand book for a real business. Generative AI follows across twenty hours — prompt engineering frameworks, reusable prompt libraries, custom GPTs, AI deep research, AI copy, image, video and voice production, and the fact-checking and brand-safety guardrails that keep AI output usable. Design and video come next. Month three is the mobile video sprint and the web build: smartphone cinematography, lighting, audio, batch shooting, and a live 15-day Instagram growth sprint with daily posting and documented growth on a real account — then WordPress, Elementor Pro and a five-page business website. Month four covers Core Web Vitals, tracking and landing-page engineering, then keyword research and on-page SEO. Month five is technical SEO, off-page link building and digital PR, local SEO, and GEO and AEO — optimising for AI answer engines, which very few candidates anywhere can do. Months six and seven are content, social and paid media. Month eight covers e-commerce store builds, marketplace and feed optimisation for Amazon and Flipkart, conversion rate optimisation, email, CRM and lifecycle automation, and GA4, Google Tag Manager and Looker Studio. Month nine brings AI marketing agents and workflow automation, freelancing and agency building, project management and interview preparation — alongside the live agency internship: roughly 25 working days embedded on real client accounts, working in a pod with a defined role, attending client review calls, shipping weekly deliverables and presenting a final performance review.
Every module ends in something you have built and a trainer has reviewed, so the list below is work you will have done rather than topics you will have heard about.
service menu, pricing, proposal, contract and SOP
The syllabus is arranged so every module produces an asset rather than a set of notes. You will cover month 1 — strategy, brand & generative ai, month 2 — ai production, design & video, month 3 — mobile video sprint & website development, month 4 — advanced web & seo foundations, and finish with a live project built on Photoshop & Canva Pro, Premiere Pro & CapCut, WordPress, Elementor Pro & WooCommerce. Modules run in the order a real project runs: foundations first, then the core skills, then applied work under supervision, then the portfolio and interview preparation that turn all of it into an offer letter.
The working knowledge the job description actually lists.
Month 3 — Mobile Video Sprint & Website Development
A grown Instagram account with real analytics, and three live URLs.
4 weeks · 20 sessions
Month 4 — Advanced Web & SEO Foundations
Speed, tracking and the keyword strategy everything organic runs on.
4 weeks · 24 sessions
Month 5 — Technical, Off-Page, Local SEO & AEO/GEO
The full organic stack, including the AI-search work almost nobody can show.
4 weeks · 30 sessions
Topics covered
The toolchain
Everything below is installed on the lab machines and used on live client work, not shown once in a slide and forgotten.
Any stream, no marketing background. The course begins at what digital marketing is and how a funnel works, and by month three you own a grown Instagram account with documented analytics.
This is the track with the deepest coverage — SEO, AEO, Google Ads, Meta Ads, e-commerce, marketplace, CRO, email, analytics, automation and agency skills. It leaves the most doors open.
The one-month live internship is the differentiator. You work in a pod with a defined role — strategist, media buyer, SEO, creative or analyst — on real client accounts, and it is separately assessed and certified.
Month 9 includes a full sixteen hours on positioning, pricing, proposals, contracts, invoicing, GST basics and client acquisition, and the final project is a complete agency business kit. Most students earn their first income before placement.
Morning, afternoon, evening and weekend batches all run, and missed sessions are repeated with another batch. The certification stack is what makes a career change legible on a CV.
33 exams, 29 of them free, each prepared for in class and attempted in a supervised lab slot. Badges are added to your LinkedIn and CV with verification links during placement preparation.
GEO and AEO — optimising for the AI answer engines that increasingly sit between a business and its customers — is a premium, low-supply skill almost no other candidate can show. That gap is the whole argument for this course: there is local demand, there are budgets, and there are very few trained people to hand the work to.
Build skills that hold up beyond the classroom.
What separates this from a playlist of tutorials is supervision on real work. From the second half of the course you build on live client projects with a trainer beside you, make decisions that have consequences, and correct them the following week. That loop is the skill. No employer in Phagwara will take your word for it without work they can inspect.
Be realistic about the money. A fresher who finishes with a working portfolio starts near the bottom of the band and moves quickly; someone who finishes with a certificate and nothing to show does not. The difference is entirely what you built.
The alternative is what most people try first: free videos, a cheap online course, six months of drifting, and knowledge you cannot demonstrate. A structured programme with live projects, a mentor who corrects you, an internship letter and a placement cell that actually calls employers is the difference between knowing the subject and being hired to do it.
Students reach the Phagwara centre from Banga, Nakodar, Kartarpur and the university belt, and the weekend batch exists so a job or a degree does not have to be paused to attend.
Google, Meta (both Associate and Media Buying Professional), Microsoft, HubSpot, SEMrush, Ahrefs, Adobe, Canva, Yoast, BrightLocal, LinkedIn, Shopify, Amazon Ads, Make and n8n.
Brand book, AI production system, creative and video portfolio, Instagram growth case study, three live URLs, an SEO+AEO case study, two ad-account portfolios, marketplace, lifecycle automation, AI agent suite and an agency business kit.
Roughly 25 working days in a pod with a defined role on real client accounts — onboarding and audit, production, live campaigns, scaling, then a formal handover presentation.
15 days of daily shooting, editing and posting on a real account, with documented reach and follower growth you can show at interview.
How AI answer engines retrieve, rank and cite; question-first content, entity building, schema, llms.txt and share-of-answer reporting. A premium, low-supply skill.
Service menu, pricing sheet, proposal template, contract, onboarding SOP and outreach system — plus GST basics, invoicing and international payments.
Complete the course with a portfolio of live projects and receive an industry-recognised certificate, plus a documented internship letter accepted by Punjab universities.
Recognised by employers across Punjab and beyond
Based on real client work, not a simulation
Live work you can show in any interview
CV review, mock interviews and hiring drives
Two certificates on completion — the course certificate and a separate capstone project certificate.
The roles this opens, what they pay in Punjab and beyond, and who is hiring for them — drawn from published job-market listings, not a brochure number.
Owning organic and AI-search visibility. Indicative fresher range for North India: ₹3.5 – 6.5 LPA — and the AEO half is a skill very few candidates have at all.
Paid media across Google and Meta at scale, judged on ROAS. Indicative range: ₹4.0 – 7.0 LPA.
AI agents, lifecycle flows and no-code pipelines. Indicative range: ₹4.0 – 7.5 LPA, and the month-nine automation work maps straight onto it.
End-to-end growth ownership across channels and funnel. Indicative range: ₹4.0 – 8.0 LPA.
Indicatively ₹50,000 – ₹2,00,000+ a month. Month nine’s agency business kit and the live internship are what make this realistic rather than aspirational.
Salary outlook — Growth / Search Marketing Lead
Owns channels end to end and can price and deliver the work independently. These are market observations, not guarantees — actual offers vary by city, company, portfolio strength and interview performance.
Indicative ranges compiled from public job-market listings. Actual offers vary by employer, skillset and interview performance.
Full brand discovery, positioning, tone of voice and a 12-month roadmap for a real business as a brand book and strategy deck — plus a custom GPT, a prompt library and an AI content pipeline.
25 design assets and 10 edited videos across formats and platforms, then 15 days of daily shooting, editing and publishing on a real account with documented reach, follower and engagement growth.
A business website, a WooCommerce store and two conversion landing pages — three live URLs delivered with audit reports.
A technical audit, on-page overhaul, link campaign, local SEO programme and an AI-visibility push run over twelve weeks — a full SEO case study with rank data, including the GEO/AEO work.
Search, Display, Shopping, PMax, Demand Gen and YouTube campaigns with full measurement; a full-funnel Meta build with catalogue ads, lead forms and click-to-WhatsApp; and a catalogue optimised for Google Shopping, Amazon and Flipkart.
A complete lifecycle programme across email and WhatsApp, three production AI automations, and an agency business kit — then a full month embedded on real client accounts in a pod, ending in a panel presentation.
Every project moves through the same loop: understand the brief, build with guidance, then explain the decisions behind your work.
Take a real requirement apart before touching a tool — what is being asked, what it needs, and which part to build first.
Brand Strategy Book & AI Production System
Work hands-on with your trainer watching the screen, so a wrong turn is caught in the same session rather than three weeks later.
Creative Portfolio & 15-Day Instagram Sprint
Walk through what you built and why you built it that way. This is the interview rehearsal, run against every project rather than once at the end.
Website, Store & Landing Pages
There are many places to learn this in Phagwara and the brochure syllabus looks similar at all of them. What differs is who teaches, whether you ever touch real work, and whether anyone picks up the phone after you have paid. techcadd has trained students across Punjab since 2007 on the same model: small batches, working practitioners as trainers, client projects as coursework.
Each exam’s published topic list is covered in the month before it, so the class content is the syllabus. Attempts happen in scheduled supervised lab slots, roughly two hours each.
You build the thing before you read about it. Students who have actually done the task answer scenario questions correctly; students who only read about it do not.
Most exams allow retakes after a short cooldown. If you fail, your weak domains are reviewed and you are rebooked. Failing an attempt is normal and carries no penalty from the institute.
Google and Meta credentials expire after 12 months. You are taught the renewal process so your stack does not quietly lapse after you leave.
Attendance 10%, monthly assignments 25%, mid-term practical 15%, portfolio projects 20%, live project 20%, final viva and mock interview 10% — with a published rubric and one free re-attempt of any failed component.
A hosted portfolio with every project, live URL and badge; ATS-optimised CV and LinkedIn; technical, case-study and HR mock interviews with written feedback; profile circulation across Punjab, Chandigarh, Delhi NCR and remote roles; plus continued job postings and refresher classes.
Find answers to the questions students ask before enrolling.
Nine months, 400 to 430 hours of classroom and supervised lab time. Classes run 1.5 to 2 hours a day, five to six days a week, with morning, afternoon, evening and weekend batch options. It is offline classroom teaching with one workstation per student, premium tool and platform access during the course, backup classes for missed sessions, doubt-clearing hours and a mentor group.
Send your question and a counsellor will call you back about batch timings, fees, EMI options, placement record, or whether this course fits your degree.
One call with a counsellor is usually enough to find out. Book a free demo class and see the lab before you decide.
