Best After 12th 4-Month Digital Marketing Program in Phagwara

techcadd’s complete search marketer programme: four months, 165 to 175 hours of classroom and supervised lab time, 14 certification exams, 6 portfolio projects and a 30-day integrated growth sprint. The premise is simple — a business gets traffic from Google two ways, by ranking for it and by buying it, and the people who understand both are the ones agencies hire to run the whole search picture rather than half of it. On top of the two Google engines sits a Meta retargeting layer and a full measurement stack, so nothing you do goes unproven. Months one and two are the organic engine, and they are unusually complete for a four-month course. You begin with funnel architecture, buyer personas, competitor teardowns, channel-mix planning and the metrics language of the job — CPM, CPC, CTR, CPL, CAC, AOV, LTV, ROAS, ROI — and a one-page strategy document for a live business. Then keyword research and search intent: seed discovery, competitor gap analysis, intent classification, keyword mapping to avoid cannibalisation, and a 100-keyword master sheet with a content plan. On-page SEO follows across 14 hours, then technical SEO across another 14 — crawl budget, canonicals, hreflang, Core Web Vitals, structured data, redirects and a prioritised remediation report. Month two adds off-page link building and digital PR, local SEO and Google Business Profile, and content marketing and conversion copywriting, with the mid-term practical — a timed live SEO audit — at the end of month two. Month three is the paid engine, and it is the whole of Google Ads rather than a search-only sample: account architecture, auction mechanics, Ad Rank and Quality Score, match types, the search terms report and negative keyword strategy, Responsive Search Ads, the Display Network, landing-page relevance, bidding foundations and a daily optimisation routine — then Shopping, Performance Max and YouTube, with Merchant Center feeds, PMax asset groups and audience signals. Month four is the social layer, the measurement layer and the sprint: Meta Business Manager, the Pixel via Google Tag Manager, the Conversions API, audience strategy, creative testing frameworks and scaling; then GA4, Google Tag Manager and Looker Studio; and the 30-day integrated growth sprint on a real partner business. The programme closes on media buying economics — break-even ROAS, attribution, blended versus platform ROAS — client reporting, portfolio and viva.

• 01

  Students straight out of 12th

  Any stream, no marketing background. The course begins at what a funnel is and what the metrics mean, and students from commerce, arts, science and engineering backgrounds all complete it.

• 02

  Anyone targeting an agency job

  Written for the roles where one person is expected to handle SEO and PPC together — which is most agency briefs outside the largest firms, and nearly every in-house team of one.

• 03

  Freelancers selling a complete traffic package

  Rank a client’s site and run their ads on the same account, and you sell one retainer instead of losing half the work to whoever does the other side. Technical audits alone are sold as standalone projects.

• 04

  Students who want the whole search picture

  Not a specialisation. If you would rather go narrow and start earning faster, the three-month track gets you there sooner; this one is for people who want to own both engines.

• 05

  Career changers and working professionals

  Morning, afternoon, evening and weekend batches all run, classes are 1.5 to 2 hours a day, five to six days a week, and missed sessions are repeated with another batch.

• 06

  Students who want verified credentials

  14 exams, 13 of them free, each mapped into the topic before it and attempted in a supervised lab slot, with every badge added to your LinkedIn and CV with its verification link.