SEO Foundations Site Review
Review a live website against SEO basics — indexing, titles, headings and content — and write up what you find.
- Google Search
- Search Console
SEOIndustry-Ready Curriculum
SEO Course in Phagwara with Practical On-Page, Technical & Local SEO Training
Learn how Google finds, understands and ranks websites — keyword research, on-page, technical, local and off-page SEO, Search Console, GA4 and AI search, practised on live websites with trainer guidance.
- Live client projects
- Practitioner trainers
- Placement support
- Certificate + internship
25,000+ Students trainedSince 2016
4.9★ Google rating556+ reviews
100% Practical trainingLive client work
Admissions open
Free demo class & counselling
Session slots
- Morning
- Evening
- Weekend
- Live online
Overview
Course overview
techcadd’s SEO Course in Phagwara is a practical programme for students, graduates, job seekers, working professionals, business owners and aspiring freelancers who want to understand how organic search actually works. It starts with how search engines crawl, index and rank pages, then moves through keyword research and search intent, on-page optimisation, content planning, technical SEO, local SEO and Google Business Profile, ethical link building, and measurement with Google Search Console and GA4. You also learn how AI tools and AI-generated search results are changing the way content is researched, written and discovered. The training is hands-on throughout. Rather than memorising ranking factors, you audit real websites, research keywords for real businesses, write and optimise pages, fix technical issues and report what changed. Nobody can honestly promise a number-one ranking, and this course does not — what it teaches is the process professionals use to earn visibility over time, and how to explain that process clearly to an employer or a client.
SyllabusHands-on
What you will
actually build
The syllabus is arranged so every module produces an asset rather than a set of notes. You will cover how search engines work & seo foundations, keyword research & search intent, on-page seo & content optimisation, technical seo fundamentals, and finish with a live project built on Google Search Console, Google Analytics 4 (GA4), Google Keyword Planner. Modules run in the order a real project runs: foundations first, then the core skills, then applied work under supervision, then the portfolio and interview preparation that turn all of it into an offer letter.
SEO02/04
Core Skills
The working knowledge the job description actually lists.
On-Page SEO & Content Optimisation
Making each page clear to search engines and useful to readers.
2 weeks · 8 sessions
Technical SEO Fundamentals
The problems that quietly cap a website’s ceiling.
2 weeks · 8 sessions
Local SEO & Google Business Profile
Helping local businesses appear when nearby customers search.
1 week · 5 sessions
Topics covered
Title tags, meta descriptions and headingsURL structure, internal linking and image optimisationContent briefs and writing for search intentE-E-A-T and helpful content principlesXML sitemaps and robots.txtIndexing issues in Google Search ConsoleCanonical tags, redirects and broken linksMobile-friendliness and HTTPSSetting up and optimising Google Business ProfileLocal citations and NAP consistencyReviews and reputation basicsLocation pages and local keywords
Programme length
Choose the duration that suits you
The SEO course runs as three nested levels. Each one builds on the last, so you can start at the foundation and continue later without repeating anything.
- 2 MonthsFoundation
Build your SEO fundamentals
Understand how search works and learn the core skills — keyword research, on-page optimisation, technical SEO basics and local SEO — practised on real websites.
What it covers
- How search engines work
- Keyword research & search intent
- On-page SEO & content optimisation
- Technical SEO fundamentals
- Local SEO & Google Business Profile
Skills & tools
- Search Console
- Keyword Planner
- On-page SEO
- Technical basics
- Google Business Profile
Recommended for
SEO Trainee, Digital Marketing Intern, Content Writer and small business owners managing their own website.
- 4 MonthsProfessional
Become a job-ready SEO professional
Everything in the Foundation track, plus advanced technical SEO, link building, AI search, analytics and an end-to-end capstone project for your portfolio.
What it covers
- Advanced technical SEO & Core Web Vitals
- Off-page SEO & ethical link building
- AI search, AI tools & content strategy
- Analytics, reporting & SEO capstone
Skills & tools
- Screaming Frog
- Ahrefs / SEMrush
- GA4
- Looker Studio
- Schema markup
- AI tools
Recommended for
SEO Executive, SEO Analyst, Local SEO Specialist, Content Strategist and freelance SEO pathways.
What changes with each duration
How search engines work
- 2 Months
- 4 Months
Keyword research & search intent
- 2 Months
- 4 Months
Keyword clustering & page mapping
- 2 Months
- 4 Months
On-page SEO
- 2 Months
- 4 Months
Content optimisation
- 2 Months
- 4 Months
Sitemaps & robots.txt
- 2 Months
- 4 Months
Indexing fixes in Search Console
- 2 Months
- 4 Months
Google Business Profile
- 2 Months
- 4 Months
Local citations
- 2 Months
- 4 Months
Core Web Vitals & site speed
- 2 Months
- 4 Months
Schema markup
- 2 Months
- 4 Months
Full technical audits
- 2 Months
- 4 Months
Backlink analysis
- 2 Months
- 4 Months
Ethical link building & outreach
- 2 Months
- 4 Months
AI search & AI tools
- 2 Months
- 4 Months
Topic clusters & content strategy
- 2 Months
- 4 Months
GA4 organic reporting
- 2 Months
- 4 Months
Looker Studio reports
- 2 Months
- 4 Months
End-to-end SEO capstone
- 2 Months
- 4 Months
The tracks are nested, not parallel. The 2-month Foundation track covers how search works, keyword research, on-page SEO, technical basics and local SEO. The 4-month Professional track includes all of that and continues into advanced technical SEO, link building, AI search, analytics and a full capstone project — so moving to the longer track never means starting again.
PortfolioHands-on projects
Hands-on projects
you will ship
Keyword Research & Mapping Plan
Research keywords for a real business, group them by intent and map each cluster to an existing or new page.
- Keyword Planner
- SEMrush
On-Page Optimisation Project
Rewrite titles, meta descriptions, headings, internal links and content on a set of pages, documenting every change and the reason for it.
- On-Page SEO
- Content
Content Cluster Build
Plan a pillar page and supporting articles from keyword data, with a clear internal-linking structure.
- Content Strategy
- Internal Linking
Local SEO for a Phagwara Business
Optimise a Google Business Profile, audit local citations and plan location content for a local business.
- Google Business Profile
- Local Citations
Full Technical SEO Audit
Crawl a live site, identify speed, indexing, redirect and schema issues, then prioritise fixes by impact and effort.
- Screaming Frog
- PageSpeed Insights
Backlink & Competitor Analysis
Compare a site’s backlink profile with its competitors and plan ethical outreach and digital PR opportunities.
- Ahrefs
- SEMrush
End-to-End SEO Capstone
A complete SEO strategy for one website — research, on-page, technical, local and off-page work — with a Search Console and GA4 report on what changed.
- Search Console
- GA4
The working loop
Learn it. Build it. Make it yours.
Every project moves through the same loop: understand the brief, build with guidance, then explain the decisions behind your work.
- 01
Research
Study the business, its customers and competitors, research keywords by intent and audit the current state of the website.
Keyword Plan & SEO Audit
- 02
Optimise
Fix technical issues, improve on-page content, optimise local listings and build authority ethically — with trainer guidance on every decision.
On-Page, Technical & Local SEO Work
- 03
Measure & Report
Track impressions, clicks, rankings and enquiries in Search Console and GA4, and present what changed, what did not and what comes next — the way you would to a client.
SEO Performance Report & Case Study
Why techcadd
Why students choose techcadd
There are many places to learn this in Phagwara and the brochure syllabus looks similar at all of them. What differs is who teaches, whether you ever touch real work, and whether anyone picks up the phone after you have paid. techcadd has trained students across Punjab since 2016 on the same model: small batches, working practitioners as trainers, client projects as coursework.
Practical, website-based training
Every module ends in real work on a live website — a keyword plan, an optimised page, an audit or a report — rather than a quiz.
Complete SEO coverage
On-page, technical, local and off-page SEO, analytics and AI search are taught as one connected process, not as isolated topics.
Small batches and doubt support
A focused batch means you can ask questions, discuss a site’s problems and get guidance while you work through practical tasks.
A portfolio you can show
Eight projects — from a keyword plan to a full technical audit and capstone — give you concrete work to present in interviews or to clients.
Career guidance
CV improvement, interview preparation and advice on presenting your SEO projects, with a realistic view of roles in SEO and digital marketing.
The case for itWhy this programme
Why this programme
is worth your year
SEO compounds: the work done on a site in month three can still be bringing the business enquiries in year two, which is why businesses in and around Phagwara keep paying for it on a monthly retainer rather than as a one-off.
Build skills that hold up beyond the classroom.
What separates this from a playlist of tutorials is supervision on real work. From the second half of the course you build on live client projects with a trainer beside you, make decisions that have consequences, and correct them the following week. That loop is the skill. No employer in Phagwara will take your word for it without work they can inspect.
Be realistic about the money. A fresher who finishes with a working portfolio starts near the bottom of the band and moves quickly; someone who finishes with a certificate and nothing to show does not. The difference is entirely what you built.
The alternative is what most people try first: free videos, a cheap online course, six months of drifting, and knowledge you cannot demonstrate. A structured programme with live projects, a mentor who corrects you, an internship letter and a placement cell that actually calls employers is the difference between knowing the subject and being hired to do it.
Students reach the Phagwara centre from Banga, Nakodar, Kartarpur and the university belt, and the weekend batch exists so a job or a degree does not have to be paused to attend.
- 01
Learn how search engines really work
Crawling, indexing, ranking signals and search intent are taught first, so every later technique makes sense instead of being a checklist you follow blindly.
- 02
Keyword research built on intent
Find the terms real customers type, group them into clusters, judge difficulty and match each one to the right page — not just chase the biggest search volume.
- 03
On-page and content optimisation
Titles, meta descriptions, headings, internal links, images, content briefs and E-E-A-T principles, practised on real pages rather than explained on slides.
- 04
Technical SEO without the fear
Site speed, Core Web Vitals, mobile usability, sitemaps, robots.txt, canonicals, redirects and schema markup — the problems that quietly hold a website back.
- 05
Local SEO for real Phagwara businesses
Google Business Profile, local citations, reviews and location pages — the work that helps a local shop, clinic, institute or service business appear when nearby customers search.
- 06
Measure and report honestly
Google Search Console, GA4 and rank tracking show what changed and why. You learn to report impressions, clicks and enquiries truthfully, including the months where progress is slow.
Why now
Why SEO Is Worth Learning Now
- Every business with a website needs to be found on Google, and organic visibility keeps working after the effort that earned it.
- AI-generated search results are changing how content is discovered, and businesses need people who understand both classic SEO and the new search landscape.
- Local search matters more every year — customers in Phagwara search “near me” before they visit a shop, clinic or institute.
- SEO Executive roles in Punjab start around ₹15,000 – ₹28,000 a month for a fresher with a working portfolio of audits and optimised pages.
- SEO pairs naturally with content writing, WordPress, Google Ads and digital marketing, so it widens your options rather than narrowing them.
- Live website practice from the first weeks, supervised by a trainer — so you finish with work you can show, not just notes.
What you get
- 100% practical, project-based learning
- Live client projects under trainer supervision
- Internship letter and placement support
- Small batches with daily doubt clearing
- Students
- 25K+
- Google rating
- 4.9★
- Estd.
- 2016
- Practical
- 100%
EligibilityWho can do
Who can do
this course
The SEO course is built for people at six different starting points, and the batch is deliberately mixed. What matters far more than your background is turning up consistently and finishing what each module asks you to build.
- 01
12th Pass Students
You do not need a technical background to learn SEO. A structured course starts with how Google works and builds up to keyword research, on-page optimisation and reporting — a practical skill to build before or alongside college.
- 02
College Students & Graduates
Whether you study commerce, arts, management, computer science or media, SEO adds a measurable digital skill to your degree — one that agencies, e-commerce brands and content teams actively look for.
- 03
Job Seekers & Freshers
SEO Executive and SEO Analyst roles are common entry points into digital marketing. A portfolio of audits, keyword plans and optimised pages says far more in an interview than a list of tool names.
- 04
Working Professionals
Content writers, web designers, marketers and sales professionals all work better when they understand search. Learn how pages get found so your existing work reaches more of the right people.
- 05
Business Owners & Entrepreneurs
Understand what your website and Google Business Profile need to appear in local searches, and learn enough to judge whether an agency’s SEO report actually reflects progress.
- 06
Freelancers & Aspiring Freelancers
Site audits, keyword research, on-page optimisation, local SEO and monthly reporting are all services clients pay for — and SEO work tends to be retained month after month rather than billed once.
The toolchain behind the craft
One course.
A mesh of real tools.
Everything below is installed on the lab machines and used on live client work, not shown once in a slide and forgotten.
- Google Search Console
- Google Analytics 4 (GA4)
- Google Keyword Planner
- Google Business Profile
- PageSpeed Insights
- Screaming Frog
- SEMrush
- Ahrefs
- Looker Studio
- Schema markup
- WordPress & Yoast / Rank Math
- ChatGPT & AI Tools
Certification
Get Certified in SEO
Complete the course with a portfolio of live projects and receive an industry-recognised certificate, plus a documented internship letter accepted by Punjab universities.
- Industry Certificate
Recognised by employers across Punjab and beyond
- Internship Letter
Based on real client work, not a simulation
- Portfolio of Projects
Live work you can show in any interview
- Placement Support
CV review, mock interviews and hiring drives
Two certificates on completion — the course certificate and a separate capstone project certificate.
Future scopeWhere this course
Where this course
takes you
The roles this opens, what they pay in Punjab and beyond, and who is hiring for them — drawn from published job-market listings on one comparable scale, not a brochure number.
Salary outlook
SEO Executive
Earns a business its search traffic instead of buying it.
- Starting package
- ₹2–3.5 LPA
- After 2 years
- ₹4.5–9 LPA
Punjab / Tricity
Fresher₹2–3.5 LPA
After 2 years₹4.5–9 LPA
Delhi NCR
Fresher₹2.5–5 LPA
After 2 years₹6.5–12.5 LPA
Remote / Freelance
Fresher₹3–5.5 LPA
After 2 years₹7–14 LPA
Indicative ranges for SEO Executive roles, compiled from public job-market listings and drawn on the same scale in every market. Actual offers vary by employer, skillset and interview performance — Punjab pay typically reaches 2× the fresher ceiling within two years of delivery experience.
Talk about your target roleWhere SEO Executive graduates get hired
- SEO and digital marketing agencies
- E-commerce and retail brands
- Content, publishing and media teams
- Local businesses and freelance retainer clients
- 01
What job roles open up after SEO?
SEO Executive, SEO Analyst, Local SEO Specialist, Content Strategist, Digital Marketing Executive and Freelance SEO Consultant. Employers look for evidence that you can research, optimise and report — which is why the portfolio matters more than the certificate.
- 02
What can I earn, and how fast does it grow?
A fresher with a working portfolio starts around ₹15,000 – ₹28,000 a month in the Punjab market. With two years of delivery experience that can rise to roughly ₹4.5–9 LPA, depending on your skills, results, employer and location.
- 03
Can I freelance or work remotely with this skill?
Yes. SEO is delivered online, so a Phagwara address is no barrier to remote clients. The course covers audits, proposals and monthly reporting so you can scope, price and explain your work — though freelance income usually builds gradually as you gather results to show.
- 04
Which industries hire for this in Punjab?
Digital marketing agencies, e-commerce and retail brands, publishers and content teams, plus schools, hospitals, immigration consultancies, hotels and local service businesses that want to be found on Google.
- 05
Can I continue to a specialisation later?
Yes. SEO stacks well with Google Ads, WordPress, content writing and full digital marketing. The tools and concepts overlap, so the next course builds on what you already know.
Side by side
How techcadd compares
Choosing a SEO course should be about more than a certificate. If the goal is a career, the things worth comparing are the coding practice, the projects, the trainer support and the skills you can actually apply.
SEO curriculum
techcadd
On-page, technical, local, off-page, analytics and AI search
Commonly offered
Often focused mainly on on-page basics
Learning style
techcadd
Hands-on work on live websites
Commonly offered
Can be more theory-oriented
Keyword research
techcadd
Intent-based research, clustering and page mapping
Commonly offered
Keyword lists without intent analysis
Technical SEO
techcadd
Audits, Core Web Vitals, schema and indexing fixes
Commonly offered
Technical depth can vary
Local SEO
techcadd
Google Business Profile and local citations for real businesses
Commonly offered
May receive limited attention
Link building
techcadd
Ethical outreach and competitor backlink analysis
Commonly offered
Approach to link building can vary
Analytics & reporting
techcadd
Search Console, GA4 and Looker Studio reports
Commonly offered
Reporting may be covered briefly
Portfolio building
techcadd
Eight practical projects including a capstone
Commonly offered
Portfolio development may receive less focus
Doubt support
techcadd
Trainer guidance throughout the course
Commonly offered
Support may be limited to scheduled sessions
Career support
techcadd
CV guidance, mock interviews and portfolio preparation
Commonly offered
Career assistance can vary significantly
The right-hand column represents common market patterns, not a claim about any specific institute. Before choosing an SEO Course in Phagwara, ask what you will actually practise, whether you will work on live websites, how technical and local SEO are taught, and what career support is included.
Student reviewsWhat our students
What our students
in Phagwara say
- Google
What made it click for me was the lab time. You can sit after class and someone will still explain it until you get it.
KMKaran MehtaB.Tech Student · Phagwara - Google
I travelled in for the weekend batch and it was worth every trip. Small batch, real work, no time wasted on theory nobody uses.
ASArshdeep SinghTrainee Engineer · Adampur - Google
The course got me interview-ready faster than I expected. My interviewer asked to see my project and that was the whole conversation.
PRPooja RaniGraduate · Kartarpur
- Google
I was switching careers and worried I would be behind. Half the batch was doing the same thing, and nobody made it awkward.
SKSimran KaurCareer Switcher · Phagwara - Google
I joined with almost no background and finished with a project I could actually show. The trainer never rushed the basics.
RSRohit SharmaBCA Student · Banga - Google
techcadd’s placement cell kept calling me for drives until I was placed. That persistence mattered more than anything else.
NKNavjot KaurPlaced · Jalandhar
Got questions?
Frequently Asked Questions
It is a practical course at techcadd that teaches how websites earn visibility on Google — keyword research, on-page SEO, technical SEO, local SEO, link building, AI search and reporting with Search Console and GA4 — practised on real websites.
Course information
Ask about SEO
Send your question and a counsellor will call you back about batch timings, fees, EMI options, placement record, or whether this course fits your degree.
- Free counselling and demo class
- Weekday, evening, weekend or 1-on-1, all 2-hour classes
- Internship letter and placement support
Get started today
Not sure if SEO is the right fit?
One call with a counsellor is usually enough to find out. Book a free demo class and see the lab before you decide.