Google Ads Lead Generation Campaign
Build and optimise a search campaign for a local business to generate targeted leads and track conversions.
Performance Marketing Course in PhagwaraAI-Powered Curriculum
Performance Marketing Course in Phagwara
Learn performance marketing with Google Ads, Meta Ads, analytics, conversion tracking, campaign optimisation and real-world projects to build job-ready digital advertising skills.
- Live client projects
- Practitioner trainers
- Placement support
- Certificate + internship
25,000+ Students trainedSince 2016
4.9★ Google rating556+ reviews
100% Practical trainingLive client work
Overview
Course overview
The Performance Marketing Course in Phagwara provides practical training in paid digital advertising, campaign strategy, audience targeting, and measurable customer acquisition. Students learn Google Ads, Meta Ads, keyword research, ad creation, conversion tracking, analytics, remarketing, and campaign optimisation through hands-on exercises and practical projects. The course also covers performance metrics such as CTR, CPC, CPL, CPA, conversion rate, and ROAS, helping learners understand campaign performance and make data-driven marketing decisions. With practical campaign projects and modern tools such as Google Analytics, Google Tag Manager, Looker Studio, and AI-powered marketing tools, students build job-ready skills for performance marketing, paid media, and digital advertising roles.
What you get
- 100% practical, project-based learning
- AI tools integrated into every module
- Live client projects under trainer supervision
- Internship letter and placement support
- Small batches with daily doubt clearing
- Students
- 25K+
- Google rating
- 4.9★
- Estd.
- 2016
- Practical
- 100%
PortfolioHands-on projects
Hands-on projects
you will ship
Meta Ads Campaign
Create a Facebook and Instagram advertising campaign with audience targeting, creative testing, retargeting, and performance analysis.
E-commerce Performance Campaign
Plan a paid advertising strategy for an online store focused on product promotion, conversions, and ROAS measurement.
Local Business Advertising Campaign
Develop a complete Google and Meta campaign for a local business, including keyword research, ad creation, targeting, budgeting, and reporting.
The working loop
Learn it. Build it. Make it yours.
Every project moves through the same loop: understand the brief, build with guidance, then explain the decisions behind your work.
- 01
Understand
Learn the fundamentals of performance marketing, campaign objectives, target audiences, key metrics, and advertising platforms.
Google Ads Lead Generation Campaign
- 02
Plan
Research keywords and audiences, define campaign goals, set budgets, and create a practical advertising strategy.
Meta Ads Campaign
- 03
Build
Create Google Ads and Meta Ads campaigns, ad creatives, targeting settings, conversion tracking, and reporting setups.
E-commerce Performance Campaign
- 04
Launch
Put your campaign strategy into practice through guided projects and campaign simulations.
Local Business Advertising Campaign
- 05
Analyse
Review clicks, conversions, CPC, CPL, CPA, ROAS, and other performance metrics to identify opportunities.
- 06
Optimise
Improve targeting, creatives, bidding, budgets, and conversion performance using data-driven decisions.
- 07
Present
Create a professional campaign report and present your results, insights, and optimisation decisions.
Why techcadd
Why students choose techcadd
There are many places to learn this in Phagwara and the brochure syllabus looks similar at all of them. What differs is who teaches, whether you ever touch real work, and whether anyone picks up the phone after you have paid. techcadd has trained students across Punjab since 2016 on the same model: small batches, working practitioners as trainers, client projects as coursework.
Trainers who still do the work
Your trainer is not a full-time lecturer. They deliver client projects for techcadd’s services arm, so examples in class are current rather than a case study from five years ago.
Live projects, real consequences
You work on genuine client requirements under supervision. This is where a portfolio comes from, and it is the first thing an interviewer asks to see.
Small batches and open lab hours
Batches stay small enough that a trainer sees your screen daily. Lab time runs outside class hours and doubt sessions continue until the concept lands.
Internship letter and certificate
Every student finishes with an industry-recognised certificate and a documented internship on real work, accepted for university industrial training requirements.
A placement cell that persists
Mock interviews, CV reviews and drives with hiring partners across Phagwara, Jalandhar and North India, repeated after a rejection, not abandoned.
Since 2016, 25,000+ students
A decade of hiring relationships in Punjab is why a call from our placement cell gets answered and why local employers know what our certificate means.
The toolchain behind the craft
One course.
A mesh of real tools.
Everything below is installed on the lab machines and used on live client work, not shown once in a slide and forgotten.
- Google Ads
- Meta Ads Manager
- Google Analytics
- Google Tag Manager
- Looker Studio
- Google Keyword Planner
Future scopeWhere this course
Where this course
takes you
The roles this opens, what they pay in Punjab and beyond, and who is hiring for them — drawn from published job-market listings on one comparable scale, not a brochure number.
Where Performance Marketing Course in Phagwara graduates get hired
EligibilityWho can do
Who can do
this course
The Performance Marketing Course in Phagwara course is built for people at six different starting points, and the batch is deliberately mixed. What matters far more than your background is turning up consistently and finishing what each module asks you to build.
- 01
Students after 12th
Build practical performance marketing skills and explore career opportunities in digital advertising.
- 02
Fresh Graduates
Gain hands-on experience with paid campaigns, analytics, and optimisation to prepare for entry-level marketing roles.
- 03
Freelancers & Entrepreneurs
Learn to run targeted advertising campaigns and generate measurable leads for clients or your own business.
- 04
Marketing Professionals
Upgrade your existing marketing skills with paid media, conversion tracking, campaign analytics, and performance optimisation.
The case for itWhy this programme
Why this programme
is worth your year
Digital marketing agencies, e-commerce businesses, startups, education companies, local brands, and growing businesses hire performance marketers to manage paid advertising and generate measurable leads and sales. That gap is the whole argument for this course: there is local demand, there are budgets, and there are very few trained people to hand the work to.
Build skills that hold up beyond the classroom.
What separates this from a playlist of tutorials is supervision on real work. From the second half of the course you build on live client projects with a trainer beside you, make decisions that have consequences, and correct them the following week. That loop is the skill. No employer in Phagwara will take your word for it without work they can inspect.
Be realistic about the money. A fresher who finishes with a working portfolio starts near the bottom of the band and moves quickly; someone who finishes with a certificate and nothing to show does not. The difference is entirely what you built.
The alternative is what most people try first: free videos, a cheap online course, six months of drifting, and knowledge you cannot demonstrate. A structured programme with live projects, a mentor who corrects you, an internship letter and a placement cell that actually calls employers is the difference between knowing the subject and being hired to do it.
Students reach the Phagwara centre from Banga, Nakodar, Kartarpur and the university belt, and the weekend batch exists so a job or a degree does not have to be paused to attend.
- 01
Live Campaign Projects
Build and analyse real-world Google Ads and Meta Ads campaigns to develop practical performance marketing experience.
- 02
Job-Ready Skills
Learn campaign strategy, audience targeting, ad creation, conversion tracking, analytics, and performance optimisation.
- 03
Analytics & Reporting
Work with CTR, CPC, CPL, CPA, conversion rate, and ROAS to measure campaigns and make data-driven decisions.
- 04
Industry Tools
Gain practical experience with Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and Looker Studio.
- 05
Portfolio Projects
Complete 2–3 practical projects that demonstrate your campaign planning, execution, optimisation, and reporting skills.
Certification
Get Certified in Performance Marketing Course in Phagwara
Complete the course with a portfolio of live projects and receive an industry-recognised certificate, plus a documented internship letter accepted by Punjab universities.
- Industry Certificate
Recognised by employers across Punjab and beyond
- Internship Letter
Based on real client work, not a simulation
- Portfolio of Projects
Live work you can show in any interview
- Placement Support
CV review, mock interviews and hiring drives
Two certificates on completion — the course certificate and a separate capstone project certificate.
Get started today
Not sure if Performance Marketing Course in Phagwara is the right fit?
One call with a counsellor is usually enough to find out. Book a free demo class and see the lab before you decide.
Course information
Ask about Performance Marketing Course in Phagwara
Send your question and a counsellor will call you back about batch timings, fees, EMI options, placement record, or whether this course fits your degree.
- Free counselling and demo class
- Weekday, evening, weekend or 1-on-1, all 2-hour classes
- Internship letter and placement support